If you’re studying Business, Marketing, or a related subject, you’ll almost definitely be asked to draft a case study during your schooling. This is an important project, as it demonstrates to your professor that you not only grasp the class material well enough to do effective research but also that you grasp it well enough to apply it. A quality case study proves that you have what it takes to succeed in your future career. That’s why you have to make sure you understand the elements of a strong case study layout. When you structure your work properly, you boost your odds of earning a high grade.
Keep People’s Attention
By their very nature, case studies often involve a lot of numbers and data. This can get boring for a reader or audience after a while. To avoid losing your professor’s interest, focus on structuring your case study so that it not only grabs the attention of its audience but also keeps it. Be professional, include the necessary info and details, but don’t fall into the trap of being boring.
Keep Sections Short
Your case study will have to be broken up into several different sections. You’ll have an introduction, where you explain your topic and findings, a conclusion, where you summarize them, and multiple sections between describing your methods, approach, etc. Again, make sure you include all relevant information, but strive to keep each section as short as possible. By moving through topics swiftly, you’ll decrease the odds of boring your professor.
Ideally, your case study will include a large amount of numbers and data points. These can be especially tedious to read about. Luckily, there are ways you can use this dry material to actually make your work more compelling. Whenever appropriate, include graphs, charts, and other visuals in your content. This will have two benefits. First, you’ll share your data in a manner that’s easy to comprehend and absorb. Second, you’ll break up the monotony of your case study by adding visual content.
This is very important, and very easy to overlook. Often times, what could actually make for an interesting and absorbing case study fails to keep a professor’s attention simply because it wasn’t made clear from the start what the nature of the findings is. Your case study serves to tell a story about a product or service. Make sure that the point of the story is clear right off the bat.
No matter what type of assignment you’re submitting, you should format it in a manner that best communicates your ideas. This is especially the case when you are drafting a case study. You’re covering potentially dry material, and you have to make sure the audience doesn’t lose interest. As such, the layout of the work should be designed to make the content as compelling as possible. Keep these tips in mind, and you won’t have to worry about that.